Date of last update: November 8, 2017
YouV Labs, Inc. ("Shade", "We") designs products ("Sensors") that track ultraviolet (UV) exposure to empower users to better understand how much UV they are exposed to. This Privacy Policy applies to our Sensors, our websites located at wearshade.com, help.wearshade.com, and try.wearshade.com (individually a “Site” and collectively “Sites”), and Shade mobile applications (the “Apps”). The Sensors, Sites, and Apps are collectively referred to in this Policy as the “Shade Service.” By proceeding to use the Shade Service you consent that we may process the data that we collect from you in accordance with this Privacy Policy.
This policy may change over time, but any future changes will not affect data that was collected under a previous version of this policy. If any modifications substantially change your rights, we will send an email summarizing the changes to the address associated with your Shade account and provide notice on the Site.
And remember, we’re here to help. If something in this policy does not make sense or if you have any questions, please contact us at privacy@wearshade.com.
When activating a Shade Sensor, you will be asked to download the Shade App and enter information about yourself, such as symptoms. We use this information to help you find how much ultraviolet (UV) exposure you would like to manage. The Shade Service also collects UV exposure measured by your Sensor.
If you want to access data collected by your Sensor, you must create a Shade account. When you create a Shade account, we ask for some personal information, including your email address. Your email address will be your Shade account user name, which you will use to log-into your account. We do not display your email address to other users.
You can customize your Shade experience by adding other types of information to your account, such as entering a symptom log. Whenever you add this type of data, we collect it and store it in your Shade account.
Shade collects industry standard data from everyone who visits our Sites—even if you don’t have a Shade account. This includes log data that automatically records information about your visit, such as your browser type, operating system, the URL of the page that referred you, the different actions you performed, and the IP address you used to access pages on the Site. We use this type of information to provide you with an experience that’s relevant to your location based on the IP address, to prevent Site misuse, and to ensure the Site is working properly. We also collect data from cookies. To see the full list cookies we use and how we use them, please read our Cookie Policy.
When you sync your Sensor through an App, data recorded on your Sensor about your activity is transferred from your Sensor to our servers. This data is stored and used to provide the Shade Service and is associated with your account. Each time a sync occurs, we log data about the transmission. Some examples of the log data are the sync time and date, Sensor battery level, and the IP address used when syncing.
We do not view or store your credit card information. This is handled by our third-party payment processor Stripe. We store your shipping address so we can process your order through our fulfillment partner.
Whenever you contact Shade for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance and improve the Shade Service. If you contact us when you are already logged in to your account, the web form automatically pre-fills this information, so you don’t have to type it manually. You can also contact Shade on public forums such as Twitter or Facebook; however, we cannot maintain the privacy of your communication to us if you contact us through these channels.
The Shade Service does not collect location data such as GPS signals, Wi-Fi access points, and cell tower IDs.
Shade uses your data to provide you with the best experience possible, to help you make the most of your time outside, and to improve and protect the Shade Service. Here are some examples:
Personally Identifiable Information (PII) is data that includes a personal identifier like your name, email or address, or data that could reasonably be linked back to you. We will only share this data under the following circumstances:
Shade may share or sell aggregated, de-identified data that does not identify you, with partners and the public in a variety of ways, such as by providing research or reports about UV exposure and health. When we provide this information, we perform appropriate procedures so that the data does not identify you and we contractually prohibit recipients of the data from re-identifying it back to you.
Shade may also ask you to participate in surveys (processed by Shade or third parties) that help us understand your use of the Shade Service. Any PII you provide to Shade (or supplied by you or Shade to such third-party survey providers) in connection with these surveys will only be used in relation to that survey and as stated in this policy.
We store your PII for as long as you maintain a Shade account.
You can deactivate your Shade account by contacting Customer Support at team@wearshade.com. When you do, data that can identify you will be removed from the Shade Service, including but not limited to your email and name. Backup copies of this data will be removed from our server based upon an automated schedule, which means it may persist in our archive for a short period. Shade may continue to use your de-identified data after you deactivate your account.
Shade is not directed at persons under the age of 18. We do not knowingly collect any PII from children under 18. If you are aware of a user under the age of 18 using Shade, please contact us at privacy@wearshade.com.
Of course! You can opt-out of receiving weekly summaries, surveys and promotional emails by unsubscribing via the “Unsubscribe” link in any Shade email. Opting-out of these emails will not end transmission of important service-related emails that are necessary to your use of the Shade Service.
Shade uses a combination of technical and administrative security controls to maintain the security of your data. If you have a security-related concern, please contact Customer Support at hello@wearshade.com.
The Services are hosted in the United States and are subject to United States law. We may share your personal information internally with our affiliates and other recipients, as described in this Privacy Policy, and they may be located in countries other than your country. If you are accessing the Services from outside the United States, please be advised that United States law and other countries may not offer the same privacy protections as the law of your jurisdiction.
If you are a resident in the EEA or Switzerland, we will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries outside of the EEA and Switzerland.
Cookies are text files that are sent by servers to web browsers and stored on your computer. They tell us which parts of the Shade Service you’ve visited so we can figure out which promotions you may like to see or to alert you to software compatibility issues.
Web beacons and pixel tags are images embedded in a webpage or email for the purpose of measuring and analyzing usage and activity. Shade, or third party service providers acting on our behalf, may use web beacons and pixel tags to help us analyze usage and improve our functionality.
Although we would like to honor the browsers set with a “Do Not Track” signal, the Sites do not currently respond to a DNT or similar signal as it awaits the results of efforts by the policy and legal community to determine the meaning of DNT and the proper way to respond. However, we believe that consumers should exercise choice regarding the collection of this type of data, which is why we disclose the cookies used and provide links to opt-out of those collection practices below.
We use the following third-party data analytics platforms to improve the Shade Service in a variety of ways. They may or may not use Cookies.
Shade
215 West 125th street, 4th floor
New York, NY, 10027
privacy@wearshade.com